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卷帘门厂怎样才能稳步发展
2014-4-10 10:05:45

在现代竞争激烈的商业中,卷帘门产品的特点决定了卷帘门品牌建设有别于快速消费品的品牌建设模式和营销模式。卷帘门在建设中要充分认识自身的特殊性,可以从相关的建材产品中汲取经验,避免不必要的错误发生。

In the modern competitive business, characteristics of rolling shutter door product decision is different from the FMCG Brand Building Mode and marketing mode shutter doors brand construction. Doors shall be fully aware of its own particularity in the construction, we can learn from the experience of related building materials products, to avoid unnecessary mistakes.

根据卷帘门的特点提出以下的建议:

According to suggest the following characteristics of rolling shutter door:

首先,要具备长远的规划,品牌的建设不是只有广告、专卖店就能做起的。还需要考虑另外的两个因素:卷帘门的投入产出的比例和投入产出的周期。要把这两个方面考虑清楚才能去做。生存比品牌的建设更重要。

First of all, to have a long-term planning, brand building is not only the advertising, stores can start. Also need to consider two factors: input and output in period of rolling shutter door and the proportion of input and output. To make these two aspects to consider what to do. Survival is more important than brand building.

其次,要围绕品牌的核心价值和差异化对比和产品进行适度包装,如果希望品牌有高度就不能简单的进行设计,最好是要请专业的机构进行设计。

Secondly, the core value and the difference between the brand and the product of moderate packaging, if you want to brand height is not simple to design, it is best to please the professional body for design.

最后, 要对产品进行研发。产品的创新是发展的根本动力,对于现在市场上很多的产品都存在同质化的现象,产品能够长期的进行主要的是依靠两类,一是品牌的建设,二是产品的创新。对于卷帘门行业而言,一方面比其他的行业存在更大的发展空间,另一方面收房地产的制约,在品牌建设上更具有难度。济南卷帘门厂

Finally, to carry out research and development of products. Product innovation is the fundamental driving force for development, for now on the market a lot of products have the homogeneity phenomenon, products can mainly depends on two types of long-term, one is brand building, two is the product innovation. For the rolling shutter door industry, has more development space hand than other industry, on the other hand control real estate, have more difficulty in brand building.

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